At TIDAL, I design and localize assets for app, web, lifecycle, and marketing campaigns; create playlist covers and social media graphics; maintain the universal design system; and organize UI files—streamlining cross-functional collaboration to ensure consistency and efficiency across platforms.

Position

Production Designer

Year

2023-2024

01.

Playlist Cover Template

The TIDAL seasonal playlist cover template is a vital editorial asset, crafted to capture the spirit of special moments. Designed for versatility, each template brings a cohesive, festive look to TIDAL’s playlists.

01.

Playlist Cover Template

The TIDAL seasonal playlist cover template is a vital editorial asset, crafted to capture the spirit of special moments. Designed for versatility, each template brings a cohesive, festive look to TIDAL’s playlists.

02.

Email Template

Collaborated closely with TIDAL’s Lifecycle team to develop and maintain a consistent, responsive email template library. These templates are crafted to align with brand standards and enhance user engagement, ensuring seamless, visually cohesive communication across all email campaigns.

03.

TIDAL In-App Banners

Designed responsive, localized banners for TIDAL’s App Store and Play Store presence, adapting visuals into 13 languages—totaling 546 assets for iPhone, iPad, and Android to reach a global audience.

04.

Social Media Assets

A collection of social media assets showcasing visually engaging designs for key campaigns and artist collaborations. These assets reflect TIDAL’s brand voice across platforms, enhancing engagement and capturing the essence of music culture for a global audience.

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04.

Social Media Assets

A collection of social media assets showcasing visually engaging designs for key campaigns and artist collaborations. These assets reflect TIDAL’s brand voice across platforms, enhancing engagement and capturing the essence of music culture for a global audience.

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