Jeep

At Razorfish, I focused on Stellantis, the agency’s largest automotive client, with a particular emphasis on the Jeep website. I managed image selection, slicing, and optimization, performing extensive previews and testing to ensure seamless functionality and an intuitive, user-friendly experience across devices.

Position

Production Designer

Year

2021-2023

01.

Jurassic World Partnership Page

This page will help support the Jeep Brand integration into Jurassic World and show the consumer a Behind the Scenes look at the making of the partnership commercial. Build excitement and buzz surrounding Jeep brand vehicles that were featured and foster the sense of community + increase discussion among loyal Jeep brand enthusiasts.

02.

Trail Rated Page

The Trail Rated badge signifies that a Jeep brand vehicle has passed rigorous testing for off-road capability in five categories: traction, water fording, maneuverability, articulation, and ground clearance.

The page has not been updated in over two model years and the objective of the current project is to bring it up to date with new vehicle imagery and copy to accurately reflect the current Jeep brand lineup, including new 4xe models.

For this page, my process involved slicing, retouching, and optimizing images to ensure high-quality visuals. I also conducted previews and tested the site for both functionality and user experience, following a thorough creative QA process to uphold brand standards and deliver a seamless user journey.