TIDAL
At TIDAL, my responsibilities include designing and localizing assets for app, web, lifecycle, and marketing campaigns, creating playlist covers and social media graphics, maintaining the Email Design System, and organizing UI files, all while streamlining collaboration across cross-functional teams to ensure consistency and efficiency.
↳ What I did
As a Production Designer at TIDAL, I design and localize assets across app, web, lifecycle, and marketing campaigns. I create seasonal playlist covers, social media graphics, and event collateral, maintain our Email Design System with advanced components, and organize UI files, collaborating with product designers to ensure design consistency and streamline workflows in our global team.
01. Best of 2024 So Far
As a Production Designer at TIDAL, I design and localize assets across app, web, lifecycle, and marketing campaigns. I create seasonal playlist covers, social media graphics, and event collateral, maintain our Email Design System with advanced components, and organize UI files, collaborating with product designers to ensure design consistency and streamline workflows in our global team.
↳ Result
We measured our results from a May – December 2022 conversion campaign which resulted in 70K people reached, 2.8K unique website visitors Our larger digital marketing strategy consists of Facebook advertising, email newsletters, and blog content on the website. In our newsletters, we highlight new arrivals, feature blog content, and provide styling tips to drive traffic to the website where ultimately, we want the reader to make a purchase.
Next Project
